When creating our logo, we wanted to make sure that we would create the perfect image tool that would give a memorable impression anywhere in our City, in our Province and in our Country. An image that would be clean, strong, timeless and easy to retain.

We wanted a distinct versatile image that would define our identity, recall our priorities and relate it to our people.

The colour blue is the dominant colour for Joe Caprera companies. This primary colour represent stability, reliability and inspiration.
The main initials of the organization are placed in a square image to represent structure, balance, logic and order.
The main letters on the logo, placed in the square, are the founder’s initials; Joe Caprera. The letters’ font is bold and clean cut. The ends of the letters were left opened to reflect knowledge development and acquisition growth. The white colour of the letters represents simplicity, cleanliness and freshness.